CRM Integration with Popular Messengers and Social Networks

Project Goals

Our Solution

The project began with a user experience study to understand how managers currently communicate with clients, how much time they spend switching between messengers and social media, and what data gets lost in the process. We developed a centralized communication hub, where all incoming messages and requests are automatically assigned to the appropriate managers. To achieve this, we integrated with WhatsApp Business API, Telegram Bot API, and Meta API, enabling real-time message processing. Within the CRM system, we implemented: automated responses for frequently asked questions, message templates to speed up responses to common requests (e.g., address confirmation, order status), advanced analytics, tracking where most leads come from, audience engagement levels, and which channels drive the highest sales. With these improvements, the client now has a complete overview of customer interactions, allowing them to quickly assess the effectiveness of different communication platforms without needing multiple windows or devices.

Technologies Used

Results

Project Team

Implementation Timeline

2 months

Project Uniqueness

Supporting multiple social media and messaging platforms in a single CRM, significantly improving communication efficiency and customer service quality.

Estimated Cost

From $12,000